players in the u.s. and canada doubled from 15 million to 30 million with the average player being in two to three different leagues. and in 2008, revenue from fantasy football spending topped $800 million, according to the fantasy sports trade association. many businesses see the spike in business. >> we are busy, busy, busy. monday night football, we're busy. thursday night football, we're busy. saturdays and sundays, we're busy from the time we open the doors until the time we close. >> fantasy football has gone from totally geek to totally chic. >> and it's not just for the guys anymore. women are forming leagues of their own. >> in the last couple years, i just got the number recently, it's 14% of the market is women. so it has just grown exponentially. >> for these men and women, fantasy football adds extra competition to the game on and off the field. >> if fantasy football won't get you into football, you'll never like football. >> or you could just turn on the tv and watch the game. there's an idea as well. no offense to fantasy football folks. people are really, really into it.